18 July 2017

VisitBritain celebrates magical Britain in year of Literary Milestones

Following on from the 20th anniversary of the publication of Harry Potter and the Philosopher’s Stone, VisitBritain showcased what makes Britain a magical destination.

They released an interactive online map of magical sites across Britain which inspired some of the world’s greatest literature and legends, from Harry Potter to Sherwood Forest, from King Arthur to Nessie.

Drawn by the UK’s culture and heritage, overseas travellers who visit castles or historic houses spend about £8 billion annually. Film and literature are also powerful motivators for travel, with more than a third of potential visitors to the UK wanting to see places featured on screen.

Literature and films boost tourism across regional destinations. Snowdonia provided the backdrop for King Arthur: Legend of the Sword, while Highclere Castle in Hampshire is home to Downton Abbey, and the BFG film featured the Angel of the North and Isle of Skye. 

VisitEngland has named 2017 the Year of Literary Heroes to shine the spotlight on England’s literary destinations and anniversaries. Anniversaries include the 200th anniversary of Jane Austen’s death, the 125th anniversary of the first Sherlock Holmes book, and the 75th anniversary of Enid Blyton’s Famous Five. 

Latest statistics for 2017 show that there were a record 11.8 million overseas visits to the UK from January to April, up 11% on the same period in 2016. Overseas visitors spent £6.2 billion, up 14% and also setting a new record.

previous next