Discover England Fund: Winners Announced

Compass Holidays is extremely pleased to share that we have been included by the Government as one the first successful applicants to receive year one funding from the £40m Discover England Fund.

Following a rigorous application process, seven project applications have been announced as successful including Golf Tourism England, UK Countryside Tours, Gardens and Gourmet, South West Coast Path Association, English Riviera Tourism Company and Incentive England.

The three-year, £40million Discover England Fund, announced by the Government, will ensure that England stays competitive in the rapidly growing global tourism industry, by offering world-class English tourism products to the right customers at the right time. 

We are absolutely delighted that we have been recognised by the Government and with support from the funding we will be able to upgrade our current mobile app that is used as a mapping system to guide tourists. This funding will enable us to upgrade the product to provide visitors with rich content on the local area and enable them to make bookings easily ' even without a data connection. The upgrade will be trialled for Cornwall and the Cotswolds initially and local businesses will have free listings/interactive features, driving footfall to attractions, towns and public transport routes.

Steve Short, Managing Director, Compass Holidays said "We work with a lot of international tour operators delivering walking and cycling holidays for their clients, around the UK. As part of the ethos of our business, it has always been really important that we work with local businesses, and that the inbound tourism we generate is of benefit to local economies; we use local suppliers for bike hire, recommend local places to eat and drink, book small, independent hotels and B&Bs for places to stay and encourage our clients to explore the attractions as well as the natural beauty of the area.'

Steve continued 'Earlier this year, we submitted an application to the Discover England Fund, bidding for a share of the £40million pot, to support a location-based app that alerts our clients to the best local businesses. The idea is to enable local businesses to promote themselves to walkers and cyclists, free of charge, benefitting from tourists already in the area, and for these clients to benefit from better visibility of and signposting to local businesses; after all, if you are following a mapped route between Destinations, you may not know that there is an award-winning local business just two streets away. The funding is incredibly important and will allow us to deliver the service free-of-charge to local businesses; we are then match funding the grant and see it as our way of giving back to the businesses that have supported us for the last 25 years."

To find out more about the Discover England Fund, visit their website .

  • We loved our holiday in the Cotswolds, thank you for all of the arrangements! | H & H Netherlands
  • The walks were good and beautifully picked + the bags were perfectly delivered! | H & H Netherlands
  • We had a very good time and will come back with friends and recommend you and this kind of holiday - Thanks a lot! | A Christophe
  • Although the weather has not been ideal, i.e. we had a lot of rain - we really enjoyed the tour! And it was no problem biking with the dog on the tour - he enjoyed it too! | C Ramrath
  • I have a lot of thanks for the perfect organisation and we'll happily recommend your holiday agency! | D Stephan

Activity Holidays and Short Breaks in the UK, Europe and worldwide destinations.

Compass Holidays specialise in walking and cycling short breaks and holidays around the UK and Europe. Based in the Cotswolds and founded over 20 years ago, our vast expertise means we know how to plan holidays to highlight the very best the countryside has to offer. Compass also has a series of bike & boat tours around some of Europe's most breathtaking coastline. 


Cumbria, Gloucestershire, Cotswolds, Bath & Wiltshire, Cornwall, Shakespeare Country


Austria, Croatia, Germany, The Danube, Italy, Holland, Bulgaria, France, Spain, Norway